Designing Neurod's Digital Presence
Neurodivergence is often misunderstood, with its potential overshadowed by stigma. Neurod, an innovative start-up founded by a neurodivergent professor, is on a mission to change that narrative. The platform aims to celebrate the ingenuity of neurodivergent inventors by showcasing and eventually selling their creations.
When tasked with creating a landing page for Neurod, I focused on developing a digital presence that embodies professionalism, inclusivity, and innovation.
From Placeholder to Platform
The initial placeholder for the website - shown below - lacked visual coherence and a clear call to action. It failed to convey the legitimacy and excitement of Neurod's vision.
Crafting a Vision
To address these issues, I designed a landing page that highlights:
Coherence: A unified visual language to establish credibility and trust.
Modernity: Clean layouts and typography to align with the innovative nature of the brand.
Engagement: An interactive floating header with a clear call-to-action to drive user interaction.
Expanding Impact
The revamped landing page sets the stage for Neurod's growth, with plans to introduce animations in Phase II and expand functionality in Phase III to support the sale of inventions.
With this foundation, Neurod is poised to inspire and empower neurodivergent inventors, turning their ideas into celebrated innovations.